Nomad Barber - 2017Project: Design direction
The Nomad Barber is a grooming brand in LDN.
Miguel Gutierrez is an award-winning, well-intentioned and well-travelled barber. His life’s work is the pursuit and practice of age-old barbering techniques.
His inherent knack for film has propelled him past local celebrity status. With millions of views on YouTube and the most popular men's grooming channel, he's earned well-deserved global fame.
Miguel asked me to help him develop the aesthetic of his forthcoming Nomad Grooming line.
The design direction is mainly based on luggage tags, the environments he’s travelled through, and the patterns in nature which stimulate the senses.
We worked though some concepts and arrived at a solution. There’s 11 products in total, he knows how to round out a grooming routine.
There were also a few projects which involved marketing materials and brand exploration.
The final products were released mid-2018.
Pick them up at nomadbarber.com.
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